Meet The Team
With four years under our belt, Frequent Media’s collective industry experience spans beyond four decades,
elevating us beyond the label of just a marketing agency.
We’re masters of audio, pioneers of influencer marketing and creators of captivating content.
Whether it’s on the airwaves or the digital frontier, we’re not only passionate but we’ve got the expertise to back it up.
LUKE JEFTHA
LUKE JEFTHA
Luke has extensive experience in developing multichannel campaigns & assisting in nurturing brands to grow into household names in South Africa. He attributes most of his experience in sales & broadcasting to his role as a former Account Executive at Primedia Broadcasting for 15 years. Luke started out in the marketing department & over time grew into the sales team to become one of their top achievers. During his time in the direct sales team, he held the record for the most uniquely packaged programs to be sold worldwide. His impressive portfolio over the years included the likes of Old Mutual, Tiletoria, Clicks, Woolworths, Shoprite, Takealot, Wonga, Best Drive & the Western Cape Government. He is known for his brilliant humour, easy-going nature & extreme professionalism. At Frequent Media, he is a high energy leader with a proven track record of developing, creating & implementing world-class campaigns.
NATALIE MILLER
NATALIE MILLER
Natalie has an impressive 16 years in media under her belt with a split of 3 years in TV and 13 years in radio. She has worked in a combination of traffic, scheduling, music compiling, commercial and promotional coordinating. She has extensive radio programming knowledge and is hugely passionate about the effectiveness of radio advertising. Natalie played a huge role in two of the Liberty Radio Awards campaigns with Kfm 94.5 and LottoStar. She has an established relationship with most radio personalities and station heads in Cape Town. Natalie works directly with radio stations in commercial campaigns to masterfully deliver or exceed client expectations. She is Frequent Media’s on-site presence where needed either; at studio or at outside broadcasts. Natalie works closely with production teams to ensure client scripts and audio is in line with their campaign objectives and audience requirements.
NURAAN ADONIS
NURAAN ADONIS
Nuraan has been in the media industry for more than 15 years, with experience across Radio, TV, OOH & Digital. She spend 10 of those years harnessing her passion for Radio. She has worked across various brands including RGBC, Guinness, Absa & Pep. She is extremely meticulous, creative & delivers exceptional client solutions for all campaigns. Her current role steers towards her strengths which are media strategy and research, providing clients with pertinent data in order to assist with delivering successful campaigns. She strives to nurture and grow young talent in the industry which has a positive impact on company culture, growth and commercial success.
CARLA LAKEY
CARLA LAKEY
Carla is a dynamic Marketing Professional who brings a wealth of experience and expertise with a Higher Diploma in Integrated Marketing Communications attained at AAA School of Advertising, Carla has a solid foundation in strategic marketing principles and practices.
Starting her career as a Marketing Manager, Carla quickly established herself as a versatile and results-driven professional with a keen understanding of various marketing channels. Her knowledge spans across print, out-of-home (OOH), radio, and events marketing. She is skilled at managing multiple projects simultaneously, while maintaining a sharp focus on achieving marketing objectives.
ERIN BIRD
ERIN BIRD
Erin has been a valued member of the Frequent Media team for over three years, progressing from an intern to a Digital Specialist. With a Bachelor of Commerce degree in Digital Marketing from Vega, class of 2021, she is passionate about marketing and digital technologies. Erin manages our client portfolios, including Tiletoria, and is involved in media strategy and planning. Her responsibilities include developing social media strategies and content, digital advertising campaigns, graphic design and copywriting. Erin’s creativity is a key strength, allowing her to deliver unique campaigns, content and ideas that enhance clients’ online presence.
JAYDEE GEORGE
JAYDEE GEORGE
Jaydee is a young and ambitious professional with a deep understanding of how social and digital media impact brands. Her passion for connecting with people and her expertise in influencer marketing drive both her success and that of her clients. Jaydee holds a degree in Psychology and Communication Science from IIE Varsity College, class of 2021, which has equipped her with excellent interpersonal communication skills. Since joining the Frequent Media team, she has worked with numerous clients to enhance their brand presence. Jaydee’s vision focuses on influencer marketing, enabling her to create unique and effective campaigns.
JUANITA BLOEMETJE
JUANITA BLOEMETJE
Juanita has extensive experience in Finance and Operations, with a proven track record in financial management and internal auditing. Throughout her career, she has held roles such as Finance Manager, Project Consultant, and Independent Consultant, demonstrating versatility across various industries. Her unique value proposition lies in the expertise she gained during her 20-year tenure at Primedia Broadcasting, where she served as Finance Manager and Consultant.
RODD LE ROUX
RODD LE ROUX
Rodd is a creative force with 18 years in broadcasting and brand activation, adept at orchestrating impactful music events, conferences, and promotions, blending meticulous planning with innovative execution to amplify brand stories.