Sam has 21 years’ experience in the Broadcasting Media Sales Environment. Her career started in 99 as a Direct Sales Executive for the then 1 year old 567 CapeTalk. She worked her way through to ranks of Agency Sales Executive to then head up the Cape Town Team’s Creative Services Division. Sam’s first to market on Cape Town radio include promotions like, “The Fugitive”, “Crack the Code”. Sam has built a reputation of being a trusted partner, and is able to develop and maintain strong, loyal relationships with clients who trust her resourcefulness and determination in finding creative solutions to complex problems. She has an eye for detail and enjoys the challenge of exploring opportunities for digital innovation. At Frequent Media Sam is able to use her diverse radio and creative solutions experience to create stand out multi-channel campaigns that meet client objectives and achieve results.